Nothing to see here – due to an NDA. Except to say that I wrote/subbed the copy for an international engagement initiative – a 163-page PowerPoint presentation – which was presented in person by the London SapientRazorfish team to Philip Morris International (PMI) key figures in various territories, enlightening them as to an innovative consumer-centric planning tool aimed at a ‘Smoke-Free Future’ based upon alternative PMI products.
The meme I gave them was: “We made a conscious decision to change before we had to.”
