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Ray Christodoulou_
Senior Freelance Copywriter
Putting words to work
Ah, words. Where would I be                           them? Over the years, I’ve used words to great effect with discretion, affection and impunity for a wide variety of brands, products and services right through the line.

I’ve worked at a long list of agencies including Landor, BBD Perfect Storm, Publicis, Saatchi & Saatchi, SapientRazorfish, Ogilvy & Mather, Cheil and McCann Erickson as well as a host of medium and small-sized hot shops.

Specialities include: TV | radio | concept creation | ideas generation | creative strategy | digital | websites | branding | brand guidelines | playbooks | tone of voice | scriptwriting | print | press | OOH |internal engagement | direct marketing | EDM consumer engagement| brochures | leaflets| experiential

Areas include: financial services, pharma, leisure, hotels, property developments, cosmetics, TV providers, patent attorneys, Met police, NHS, FMCG, retail, supermarkets, automotive, power tools, logistics, petroleum, engineering, construction, marine, yacht sales and charters, marinas, trains, charity, technology, utilities, credit cards, taxi app etc.

I always welcome a fresh challenge.

Equally happy to work within a team or solo. Also available with my very own creative partner.
A snapshot of the last three years...

BBD Perfect Storm: Investec: (financial) press ads and brochure
James Branding: Branding & ToV for Deem – a new online UAE banking service
Landor: Branding/ToV/Guidelines for: Drax energy, LLH (Outplacement Services & HR Consulting), Capita, Bayer, Tata steel, Wunderman Thompson
Palmer Hargreaves (Germany): Henkel RLE (mobility vehicles) Interim Website

Mytaxi: Conceived a 25-page comprehensive playbook and style guide – entitled: ‘How to Write mytaxi’ – focusing on CRM comms for customers, drivers and B2B. Also conducted a workshop based on the content.
Xero online accounting: a wide variety of comms including: websites, animated infographics, print, 48-sheet posters, adshels (bus shelters), social, radio ads, EDMs, CRMs.
Publicis Sapient Razorfish: Philip Morris International: Global internal engagement programme in the form of a comprehensive 163-page digital Playbook which was presented by the team to key figures in major territories.
NHS: Annual Review 2017-18 | 70th Birthday Celebration edition
Clarity: Premier Inns: series of ads & posters
Focus: Recticel: flat roof & terrace insulation solutions (pan-European): brochure/trade ads
DBX (UAE): Bar Al Jissah: luxury residential waterfront development in Oman: wayfinding/brochure/website
You: Colombo One: luxury residential waterfront development in Sri Lanka: wayfinding/brochure/web; Aura: investment brochure for Sir Norman Foster-designed residential waterfront development in Cyprus
Keel-London: Evinrude outboard engines: brand book/brand refresh + print & video shot in U.S.
Kinetico Water softeners: advertorials, series of consumer + supplier emails
Positive: DAS Legal Expenses Insurance: website
Kilburn and Strode: (Intellectual Property/Patent Attorneys): website

Cheil: Absolut Vodka: end-of-year 2018 ad campaign
Positive: European Lamb: ad campaign for millennials
RPM: Diageo - experiential
British Safety Council: new website
Camper and Nicholsons Marinas: new website, e-newsletters
You: Various comms for two high-profile overseas property developments

Tangent: Brymec (the Amazon of plumbing): brand refresh
Wipro Designit: British Petroleum: Playbook
WAE Globant: Metropolitan Police Service: new website
Virgin Media Business: New Campaign
Camper and Nicholsons Marinas: new website, e-newsletters
DBX (UAE): My Sky: new website
Technet Digital: new website
Be Curious: Lloyds Pharmacy: TV idents
Yacht Masters: online and press
Going back in time…
My freelance career was punctuated with 11 most rewarding ‘salaried’ years at Publicis London, where I feel that I truly honed my skills, working on accounts such as: Renault, ASDA, Lancôme, Garnier, L’Oreal, Müller, Kingsmill, Carpetright (won pitch), The Woolwich, Halfords, MFI Homeworks, Vittel, Buxton, Tefal, Président, Kahlúa (Allied Domecq), The Post Office and Anadin.

Maverick Advertising & Design
September 2011 – April 2016
DHL, Stanley Black+Decker (won pitch), Coca-Cola, Aldi, Go Native (won pitch), Gibraltar Football Association (won pitch), HM Govt. of Gibraltar (won pitch), FoodCycle (won pitch) and Sally Salons.

Ogilvy & Mather
March 2011 – September 2011
American Express, BT, British Gas

September 2004 – March 2011
Royal Mail, World Vision, Costa Coffee, Homebase, Land Registry (won pitch), Expedia, Construction Skills

Billington Cartmell
May 2009 – September 2010
Carlsberg, HPV Cervical Cancer (won pitch)
A brief history of agencies…
Elvis: Virgin Trains
FCB: Clerical & Medical, SEAT
Holst Digital: Stannah Stairlifts
Inferno: Premier Inns
Sapient Nitro (formerly DAD): SKY TV
Syzygy: Mazda (automotive)
TCA: RBS, NatWest…

June 1988 – July 1990
P&O Ferries, Hogg Robinson Travel, Warners Holiday Villages

Saatchi & Saatchi
October 1987 – June 1988
Tesco, Granada TV Rental

Wilmot & Partners
May 1986 – October 1987
Johnson & Evinrude (outboard motors), London Philharmonic Orchestra, Bébécar (prams & pushchairs)
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