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Ray Christodoulou_
Senior Freelance Copywriter
Putting words to work
Ah, words. Where would I be                           them? Over the years, I’ve used words to great effect with discretion, affection and impunity for a wide variety of brands, products and services right through the line.

I’ve worked at a long list of agencies including Once Upon a Time, Landor, BBD Perfect Storm, Publicis, Saatchi & Saatchi, SapientRazorfish, Ogilvy & Mather, Cheil and McCann Erickson as well as a host of medium and small-sized hot shops.

Specialities include: TV | radio | concept creation | ideation | creative strategy | UX | digital | social | integrated | websites | branding | brand guidelines | playbooks | Tone of Voice | naming | scriptwriting | print | press | OOH | internal engagement | direct marketing | EDM consumer engagement | brochures | leaflets | experiential | movie taglines | UK & US English

Areas include: hospitality, entertainment, financial services, pharma, leisure, hotels, property developments, cosmetics, TV providers, patent attorneys, Met police, NHS, FMCG, retail, supermarkets, automotive, power tools, logistics, petroleum, engineering, construction, car insurance, marine, yacht sales and charters, marinas, trains, charity, technology, utilities, credit cards, taxi app etc.

I always welcome a fresh challenge.

I’m equally happy to work within a team or solo. Also available with my versatile creative partner with a design and art direction background, who’s also adept at ideation, concepts, storyboarding and visualising.
2016 – Present (a snapshot)
Once Upon A Time UK & US: Tripbeat online travel: hospitality / boutique hotels / entertainment / flights / holidays / resorts / car hire / etc., MAX streaming platform, Disney+ & movie promos
esure car insurance: Copy Guardian + hands-on, writing policy booklet / brand guidelines / EDMs / letters etc. / workshops
Glass’s (Autovista): (leading automotive forecasters): pan-European digital B2B campaigns including social media, ads, etc.
(IOM) International Organization for Migrants (UN): 7 x animated videos
Kidney Cancer Association (US): video + voiced it, too
Balance HR (Belgium): Coca-Cola, Cartamundi
Be Curious: Lloyds Pharmacy: TV idents for ‘The Chase’
Bon Soirée: (fine cuisine for private jets) website
British Safety Council: website
Camper and Nicholsons Marinas: website, e-newsletters
Cheil: Absolut Vodka: campaign
Clarity: Premier Inns, Travelodge
DBX (UAE): Bar Al Jissah: residential waterfront development in Oman
Keel-London: Evinrude outboard engines | brand book (US)
Kinetico Water softeners: advertorials, series of consumer + supplier emails
Maldon Salt: website
NHS: Annual Review 2017-18 | 70th Birthday Celebration edition
Publicis Sapient Razorfish: Philip Morris International (tobacco alternative)
RPM: Diageo - experiential
Virgin Media Business: superfast broadband campaign
WAE Globant: Metropolitan Police Service: website
Wipro Designit: British Petroleum: playbook
Xero online accounting: multiple comms (offered the role of Head of Copy UK)

Going back in time…
Maverick Advertising & Design
September 2011 – April 2016
DHL, Stanley Black+Decker (won pitch), Coca-Cola, Aldi, Go Native (won pitch), Gibraltar Football Association (won pitch), HM Govt. of Gibraltar (won pitch), FoodCycle (won pitch) and Sally Salons.

Ogilvy & Mather
March 2011 – September 2011
American Express, BT, British Gas

September 2004 – March 2011
Royal Mail, World Vision, Costa Coffee, Homebase, Land Registry (won pitch), Expedia, Construction Skills

Billington Cartmell
May 2009 – September 2010
Carlsberg, HPV Cervical Cancer (won pitch)

Publicis London
July 1994 – June 2004 (Permanent)
Renault, ASDA, Lancôme, Garnier, L’Oreal, Müller, Kingsmill, Carpetright (won pitch), The Woolwich, Halfords, MFI Homeworks, ASDA, Vittel, Buxton, Tefal, Président, Kahlúa (Allied Domecq), The Post Office, Anadin
A brief history of other agencies…
Elvis: Virgin Trains
FCB: Clerical & Medical, SEAT
Holst Digital: Stannah Stairlifts
Inferno: Premier Inns
Sapient Nitro (formerly DAD): SKY TV
Syzygy: Mazda (automotive)
TCA: RBS, NatWest
Sapient Nitro (formerly DAD): SKY TV
McCann-Ericsson: P&O Ferries, Hogg Robinson Travel, Warners Holiday Villages
Saatchi & Saatchi: Tesco, Granada TV Rental
Wilmot & Partners: Johnson & Evinrude (outboard engines), London Philharmonic Orchestra, Bébécar (prams & pushchairs)
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