I am an award-winning, central London-based, Senior Freelance Copywriter with 25+ years’ experience writing for brands, great and small, through numerous agencies and directly with clients.
I relish turning complex briefs into creative solutions, mentoring teams, and aligning brand identity with audience engagement. And the key to successful engagement is always tone of voice. Nail that, and success will surely follow.
Roles range from Copy Guardian UK at esure motor insurance, covering everything from potholes to loopholes, to Head of Copy UK at Xero online accounting, helping people to make sense of Making Tax Digital. And from writing the Metropolitan Police’s website in a warm, less didactic tone, to resuscitating sales of Kahlua liqueur in the Americas, from Alaska to Chile, for Allied Domecq. I am always open to challenging projects that leverage creativity, strategy and storytelling expertise.
I’m perfectly at home working above, below and through the line, from high-profile campaigns and internal comms to socials and CRM. No job too big or too small.
For a clearer idea of what I do and who I’ve done it for, please take a little tour of this website. Chances are, I’d like to do it for you, too..
