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Neighbourhood Included
Some examples of the retail and trade print campaigns, following the rebranding of Go Native – leaders in the rapidly increasing Serviced Apartment industry. I came up with the underlying theme of ‘Neighbourhood included.’ as well as TOV, which I insisted should run through every single comms channel without exception. Don’t mess with branding.
Go Native | Digital
Digital example
Client absolutely loved this and enjoyed presenting it to shareholders and business partners – primarily because it conveys both the company’s wit and its confidence within a highly competitive market (and its corporate advertising).
Digital example
And it was felt that this captured the spirit of the brand – equally so for business users.
Digital example
Digital example
These two press ads were aimed at bookers and PAs, letting them know that their life just became easier.
Digital example
Digital example
Digital example
The ‘Neighbourhood included.’ theme runs throughout the brand’s DNA.
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