Our fully integrated 360 campaign called ‘Team 54 | We’re Ready’ targeted the existing 53 National Football Associations plus the world’s sports media – in 41 languages.
The campaign achieved 1 million interactions on social media and a total audience reach of 2 billion including global press and TV coverage. On 24th April 2013, 51 nations voted ‘yes’, and the Gibraltar Football Association is now UEFA’s 54th member.
The campaign won Maverick the Grand Prix Overall Winner 2014 and Integrated Strategy of the Year 2014 at the Drum Marketing Awards; Gold Award for Best Public Relations Communications 2014 at the IVCA Awards; and Best PR Communication at the B2B Awards 2014. So we scored too.
