Home
rayceee : Menu
Belize_
One brand idea. Three campaigns.
The beautiful nation of Belize on the Caribbean coast of Central America wished to ‘engage Europeans’ with Belize and its extensive offering of rich heritage and natural splendour.
The first step was to create the brand idea – which needed to be translatable into several European languages. I do love a challenge.

We then recommended three highly distinctive, interactive campaigns, with each one aimed at achieving maximum reach within the allocated budget, based on creative interpretation and potential media channels.
Belize
Campaign 1:   Copy StartWhere would you rather be?Copy End
Belize
‘Where would you rather be?’ plays on the fact that, even though Belize is small, it has everything. Meaning that no matter where you’d like to be – the beach, the jungle, the Mayan sites, the local villages or taking in the Spanish colonial heritage – in Belize, unlike most of the competition, you have a choice.
Belize
A cross track teaser.
Belize
Hands-on interactivity.
Belize
Interactive engagement.
Belize
Discovery.
Campaign 2:   Copy StartParadise Found Copy End
Belize
Here, we identified an untapped opportunity for Europeans to see Belize through real people’s eyes. On Instagram alone, under the hashtag #Belize, there are over 400,000 photos, meaning that a lot of user-generated content is being created but not curated. Authentic messages and visuals create a sense of trust. We invited both new and existing users to share content on the platform to be eligible to win a trip to Belize.
Belize
There’s nothing quite like word of mouth.
Campaign 3:   Copy StartBeyond Belief Copy End
Belize
‘Beyond Belief’ focused on a series of prominent posters depicting surreal images of Belize. The aim was to entice, enchant and engage passers-by with the rich detail and surreal landscapes blending with hyper realistic imagery of Belize.
Belize
The ‘Beyond Belief’ Mystery Trivia app is a challenging 100-level game comprised of riddles, cryptic games and quizzes.
Script Compass Mazda 2 To Top