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Sales of Kahlúa across the entire American continent were in serious need of rejuvenation. Unhappy about the poor performance of one of their flagship brands, Allied Domecq briefed Publicis HQ in Paris to come up with some TV idents. Fast. I was up against fellow teams in Los Angeles, San Francisco, Paris and London.
A man possessed, I scribbled out nine scripts one morning on a pad, three of which were chosen above all other offerings. We shot in Rio and did the post in Hollywood and Santa Monica.
End result: Consumers from Alaska to Chile started to drink Kahlúa again.
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