This brand book was aimed at Evinrude employees and dealers worldwide as both a morale-boosting piece and to engender inclusion and pride in the Evinrude ‘family'. It harks back to the heritage of the world’s first outboard motor, born of the ingenuity of Olé Evinrude all those years ago. Strangely, it took me back too, as Evinrude was the first account I worked on in advertising – but not that many years ago.
To impress his sweetheart on a blisteringly hot day, the intrepid – and romantic – Olé Evinrude offered to row across Lake Okauchee to get her an ice cream.
