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Trade ads
Although heavily geared towards DIY-ers everywhere, Black+Decker also target the wholesale sector – informing it of their latest innovative products, while also making the benefit to their sales evident.
Stick Vac
A nifty piece of engineering ‘designed to meet the changing needs in our homes’. We thought we’d give it the feel of a German car ad, and then let the words work as hard as possible.
Black+Decker wished to promote their new Autoselect on their range of hand tools – a handy feature designed to take the guesswork out of DIY. So we took it back to the drawing board.
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